Social media has thousands of franchises across the web. Some very small, specific, and specialized. Others are aiming to capture the whole social, political, and commercial world. None has come closer to accomplishing this than Facebook. It is the 8000 pound gorilla in the social media sphere, and you cannot afford to ignore it.

This does not mean that you shouldn’t appropriate a certain amount of your time, energy, and budget to other social media outlets, like Twitter, LinkedIn, and the like. A well-rounded social media agenda should include at least a couple of the non-facebook platforms. But the bulk of your resources should be focused on a serious Facebook presence, and should tie in with your website and other media efforts.

Facebook Means Business

For business owners, marketing is, without a doubt, one of the most essential things you do to keep your doors open. It is second only to quality products and services. There are only two ways a business continues to grow and thrive. It brings in new customers, or it figures out how to offer more and better services and products to its existing customer base. Currently, the most powerful and cost-effective way to accomplish both is through social media marketing, and the top dog in that arena, a custom Facebook Fan Page – or Official Business Page.

As a business owner, you already know that marketing is crucial for growth, and it has never been more important than in today’s business climate. The key, as it has always been, is to reach your target audience for the lowest possible cost per lead or sale.

In exponentially increasing numbers, your potential clients and customers are turning to social networking websites, like Facebook, to locate local businesses and professionals in their own backyard. They also frequently rely on their circle of “Facebook Friends” for product and service recommendations. Facebook is a phenomenon – and you and your business need to be right in the middle of it!

600,000,000 Users and Counting!

At its inception, Facebook was never foreseen as a vehicle to help businesses target and communicate with potential customers. It was, as the term implies, a social network. It was intended, at the time, to facilitate communications between students on college campuses. It has evolved into a social-business juggernaut with over 600 million active users around the globe who are interlinked through fan pages, photos, music, videos, and an array of personal and professional pursuits that grows by the hour. If you can think of a major business name, there is a Facebook page for it, from Coca Cola to General Motors, and everyone in between.

The average Facebook user spends 50 minutes per day on the site. The opportunity for your business to take advantage of this massive assemblage of browsers, readers, shoppers, and buyers is a gift too good to pass up. Because of the social-viral nature of Facebook, and the unprecedented volume of personal information supplied by its users, you can promote your brand or product to a laser-targeted audience never before available in one place.

Expand Your Business Opportunities

Facebook has recently made changes to the way its Fan Pages, now called Official Business Pages, are coded and constructed. It’s now possible to get even more creative than ever before with your business page by using a variety of applications that enhance its appeal. You can effectively construct a mini-website right on your Facebook page, complete with mailing list optin forms, contests, sweepstakes, coupons, polls, interactive videos, and on and on. You have the ability to interact with your marketplace in a way that allows you to determine what it really wants, and needs, and how you can fill those needs.

Tejasca Web Services, and our subsidiary Custom Business Pages, want to help you take advantage of every opportunity available in the social media marketplace to get thousands of people talking about your business.

We would also like to introduce you to Facebook advertising, an effective, low-cost way to get immediate traffic to your fan page today. We can help focus your advertising on the appropriate demographic, and then help you track the numbers so you know exactly how much, and how productive, your marketing budget actually is.

Contact Us Today for a Free Consultation

If you’ve been thinking about taking the plunge into the social media advertising pool, but just didn’t know where to start, get in touch with us today. We’ll explain the options, the costs, and what you can expect for your time and money.